In today’s digital landscape, the domination of video content is undeniable. Digitalization has pervaded every space, from the education sector to the entertainment industry. With premium video subtitling services, enhancing your content viewership and reaching a broader audience is now possible.
What is Video Subtitling?
In essence, video subtitling is a form of translation. Subtitles are primarily audio or written for viewers who are not fluent in the target language. For instance, foreign films usually have subtitles. Standard subtitles assume a viewer proficient in the content language has audio. However, for viewers who are hard of hearing and deaf, subtitles written in the language of the audio are highly beneficial.
Why is Video Subtitling Needed?
With the availability of video content through mobiles, laptops, computers, and television, it is now much easier to aim for international reach. Anyone can access movies and educational modules created in one part of the world from another. However, global reach requires more than just attractive visuals. The world has more than 7000 languages today.
This is where video subtitling comes into play. With video subtitling services, content can be translated into many languages based on target viewership.
What are the Types of Video Subtitling?
Video subtitling services come in three main varieties. The type selected depends on the desired audience and the goal of the videos.
Closed Caption:
Closed captions are time-synchronized text representing an audio track while watching visual information. The audio is converted to text, the text is broken into units called "caption frames," and the caption frames are synchronized with the video in closed captioning. Closed captioning usually shows in the bottom center of the video when it is watched in one or two lines. This is the most commonly availed of all subtitle translation services.
Open Caption:
An open caption subtitle is when the subtitles are permanently burned in the video. Open captions are always on display and cannot be turned off. This is typically a decision taken during the filmmaking process at the design phase. They don't always occupy the bottom part of the screen. Consequently, the creators and editors might have to make room on screen for the text.
Subtitle for the Deaf and Hard of Hearing (SDH):
These optional subtitles typically show up at the bottom of the screen. They are comparable to closed caption subtitling. The distinction lies in that they are designed explicitly with the hard-of-hearing or deaf audience in mind. As such, they will explain both the spoken words and other audible aspects to aid the audience in understanding the action or scene's atmosphere. Many subtitle translation services specializing in films and interactive video content, like eLearning modules, offer this. Examples of an SDH are “birds chirping,” “loud knocking,” etc.
How to Ensure Proper Subtitling?
Subtitling is a time-consuming process and requires knowledge of different languages. Video subtitling on YouTube, Tutorials, etc, caters to other age groups and people from different backgrounds. Therefore, some basic rules to be followed are.
To ensure proper subtitling, the two things to be maintained are:
Correct translation is essential to guarantee that your message is understood by those who speak different languages.
To enhance the effect of the viewing experience, a subtitle translation process should include cultural differences and regulations.
What are the Benefits of Video Subtitling?
Subtitles have different advantages based on the niche of the primary content. The major video subtitling benefits are:
Enhanced global reach
Improved Search Engine Optimization
Better retention of information
Increased engagement
Viewership, even in noisy locations
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